Blogs
How optimization shapes the online shopping experience
by Jennifer Locke — Manager of Technical Account Management - Americas, Gurobi Optimization
In the midst of increasing scale and economic flux, successful retailers will be those who leverage the tools at their disposal to optimize the shopping…
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Why data partnerships are the future of retail
by Ali Moosani — CEO, GoSpotCheck by FORM
Learn how real-time visibility into shelf conditions can help retailers and suppliers improve execution, boost sales and deliver a better in-store experience.
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Why automated customer service is bad for customer loyalty
by Victor Cho — CEO, Emovid
Retailers have spent years investing in automation — streamlining service, personalizing outreach, and accelerating the path to purchase. Those efforts have…
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As e-commerce fraud rises, merchants need to win consumer trust to win their wallets
by Iryna Bondar — Senior Fraud Group Manager, Veriff
Unfortunately, there are many ways fraudsters take advantage of online platforms and customers. As a first step in building up defenses, retailers should be…
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The overlooked advantage in digital signage: Sound that sells
by Kurt Oleson — COO, Custom Channels
Digital signage will always be about what customers see — but the future belongs to those who think about what they hear, too. Music transforms screens from…
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From chaos to clarity: How CPG brands can harness commerce media for full funnel growth
by Skye Frontier — Executive Vice President, Incremental
Despite today’s fragmented retail landscape and the challenges, commerce media’s movement up the funnel is a tremendous opportunity. Never before has the scale…
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Customer experience is the antidote to uncertain grocery market
by Alasdair James — Chief Commercial and Marketing Officer, Swiftly
The grocery sector has never faced so much uncertainty, but focusing on delivering a powerful customer experience can help maintain long-term, sustainable…
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Designing loyalty programs that build trust, not just discounts
by Wesley Almeida — Product Strategy Leader / Loyalty Innovation, Independent Consultant
It’s tempting to treat loyalty programs like discount engines. But if you want to build real, lasting loyalty, you need to start by building trust. Design for…
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The new 4 Ps of customer engagement
by Scott Opiela — Chief Marketing Officer, Acoustic
To succeed in this new era of customer engagement, marketers must evolve from campaign-centric strategies to journey-centric execution.
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Inventory can be a retailer’s biggest asset or crippling liability
by Yishai Ashlag — CEO and Co-founder, Onebeat
In a world where demand fluctuates rapidly, only those retailers who manage inventory with comparable fluidity will stay stocked, profitable and in business.
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The next generation of AI-dominant retailers are being decided today
by adam landis — head of growth, branch
AI is not a distant abstraction; it's reshaping consumer experiences today. From personalized product recommendations to a holistic channel experience, the…
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How data orchestration conducts harmonic customer experiences
by Robin Grochol — VP of Product Management - Data, Identity & Security, Twilio
In the competitive landscape of today’s customers, particularly with more digital natives like millennials and Gen Z, organizations that don't embrace…
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Why retailers should treat checkout as strategic experience, not just a transaction
by Pavel Tsarykau — CEO, Expert Soft
Checkout may seem like just a confirmation page, but it’s still part of the customer journey. If that step is unstable or slightly misaligned with…
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How Gen AI is shaping the way CPG, retailers operate
by Naveen Saini — VP, Head of Industry, Consumer Products, Retail, Services and Public Sector, Capgemini Engineering, Capgemini
The integration of Gen AI in the CPG and retail sector is driving efficiency, enhancing customer satisfaction and fostering innovation, making it a crucial…
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Return on relationship: Why your return policy might be your strongest loyalty tool
by Marie DeLeo — Director, Strategic Consulting, Kobie
In today's retail environment, returns shouldn't be viewed merely as a cost of doing business. When strategically designed and leveraged, they become powerful…
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Why slow websites kill sales and what retailers can do about it
by Gerardo Dada — Field Chief Technology Officer (CTO), Catchpoint Systems, Inc.
The simple truth is slow websites kill sales. Upgrading the monitoring strategy goes beyond preventing outages or measuring page load times. It's about also…
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The real omnichannel challenge: Why bridging online and offline retail still hasn’t been solved
by Leigh Sevin — Co-Founder, Endear
Bridging the online-offline gap isn’t a luxury anymore. It’s the new standard. And the brands that master it won’t just sell more, they’ll build loyalty that…
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Taking loss prevention beyond ORC and theft
by Jamie Kress — Director of RFID Sales, Sensormatic Solutions
The traditional definition of “shrink” is insufficient to capture the complexity of the challenge. Retailers need to expand their definition even further…
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Future of AI in retail: Aligning progress with public perception
by Lorraine Hamby — Head of Marketing, Everseen
Beyond uses in loss prevention and checkout optimization, AI is poised to play larger roles from enhancing inventory management to improving workplace safety…
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How tariffs could lead to better customer experiences
by John Mazur — CEO, Chatmeter
Higher prices due to tariffs are likely, but brands that take this period of economic uncertainty to double down on their customer experience will come out…
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