Friar Tux AI try-on tool offers virtual formalwear shopping experience
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Friar Tux's AI try-on tool allows customers to view a personalized visualization of selected suits and tuxedos, enabling comparison of different styles and color options without visiting a showroom.
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How to protect razor-thin retail margins with AI
by Leigh Helsel — Partner, Retail Lead, Centric Consulting
Retail margins are on the verge of a complete meltdown. Yet, retailers using AI are seeing the opposite trend. Knowing how and where to invest in AI is critical to ensure the investment doesn’t outpace the return.
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Sally Beauty debuts TikTok Shop
Beauty retailer Sally Beauty has launched Sally Beauty on TikTok Shop.
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Consumer Behavior / Consumer Psychology
Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.
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