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Marketing

Marketing in the omnichannel retail universe is a critical strategy that requires constant assessment and evaluation.

Marketing
Why SMS is a powerful marketing channel when personalized
AI
Using AI to craft hyper-personalized customer experiences for luxury brands
Customer Service
Verizon customer chief talks retail customer experience: It's all about personalization
Marketing
From chaos to clarity: How CPG brands can harness commerce media for full funnel growth
Marketing
Designing loyalty programs that build trust, not just discounts

Resources
Marketing

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News & Media
Marketing

Marketing
Why slow websites kill sales and what retailers can do about it
Marketing
Ikea rewards strategy goes well beyond just rewarding a purchase
Marketing
How tariffs could lead to better customer experiences
Marketing
The loyalty trend you’re not watching but should be
Marketing
Shaping retail experiences that resonate with today’s consumers
Marketing
Leverage insights to personalize customer experiences, drive deeper emotional connections
Marketing
The future of shopping in retail: What to expect in the next 10 years
Marketing
L'ovedbaby goes personal to drive customer engagement, revenue
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